London-based label Self-Portrait has quickly become one of the labels to watch since its launch in 2013 by designer Han Chong. Worn by the likes of Jennifer Lopez, Jessica Alba and Rachel McAdams, it also has an impressive presence on the red carpet as well.

For the pre-fall 2016 season, Chong introduced even more ladylike dresses and separates. The official campaign images were captured by Lea Colombo and juxtapose detailed portraits with full-length shots. From embroidered lace to pleated maxi dresses, these styles are true standouts.

Self-Portrait features an off-the-shoulder dress in pre-fall 2016 campaign

Self-Portrait’s pre-fall 2016 campaign features sleeveless paneled lace mid length dresses

Self-Portrait’s pre-fall 2016 campaign features floral embroidered popover maxi dress

Self-Portrait features lace insert dress

Self-Portrait features floral lace midi dress

Shop our favorite dress boutiques online:

1. Self-Portrait Cold Shoulder Medallion Maxi Dress

2. Self-Portrait Floral Embroidered Popover Maxi Dresses on Sale

3. Self-Portrait Sleeveless Floral Lace Midi Dress

4. Self-Portrait Sleeveless Paneled Lace Midi Dress